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Old Northeast
Prepped, Priced, and Sold
Goal:
Located in the heart of the desirable Old Northeast neighborhood, 106 15th Ave NE was a charming yet lived-in property with immense potential. The sellers were eager to maximize their return but overwhelmed by the prospect of preparing their home for market. Our goal was clear: make the home stand out, move-in ready, and priced to generate immediate interest.
Plan:
Yard Sale & Decluttering We began with a comprehensive walk-through, identifying items to donate, sell, or store. The sellers hosted a successful weekend yard sale that cleared out years of accumulated belongings, making the home feel more open and airy. We coordinated donation pickups and arranged temporary storage for personal items and excess furniture. Professional Staging Once decluttered, we brought in personal staging inventory to highlight the home’s architectural charm and layout. Neutral tones, minimal decor, and thoughtful furniture placement helped prospective buyers imagine themselves in the space. We focused on creating warm, inviting rooms that photographed beautifully and showed even better in person. Pre-Listing Preparation Minor touch-ups, including paint refreshes, window cleaning, and light landscaping, made a big impact. We ensured the home had major curb appeal — clean lines, fresh mulch, and blooming potted plants at the entryway welcomed potential buyers from the moment they pulled up. Strategic Pricing We analyzed comparable sales, local market trends, and buyer demand to determine the ideal list price. Our strategy was to price the home just below a key threshold to attract multiple offers and create a sense of urgency. The price point was compelling yet justified, leading to high interest without leaving money on the table.
Outcome:
Thanks to our holistic preparation strategy, the home went live on the MLS with polished photos, a captivating description, and strong buyer buzz. Within 24 hours, we had multiple showings, received a full-price cash offer, and went under contract, all in one day.
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These aren’t just houses, they’re milestones. Each of our past sales represents a personal journey we were proud to support. Here’s how we helped bring them to life.